Ant designed the six Film Squad characters for Sky City Cinemas’ loyalty programme. Each character represented a stereotypical cinema-goer, based on popular film genres. They were used extensively for web, posters, POS, in-cinema ads and Film Squad loyalty cards.
Launched in 2006, Film Squad gained over 100,000 members in six months and won Bronze for Customer Acquisition at Marketing 2006 New Zealand Post RSVP Awards.
Client: SkyCity Cinemas